Purl & Poem
— Identity Design

Purl&Poem is a small collection of yarns with beautiful textures and colors, some of them are hand spun or naturally hand dyed by Open Studio 79. The design of this brand is simple and typographic, with a font that aims to be warm and gentile, emphasising the character of the products in the bespoke ampersand. Two types of label have been designed to offer the customer all the product information, giving importance to the presentation and selection of materials and recycled paper.